CORONAVIRUS COVID-19 ALERT:
Due to the coronavirus situation, Grand Rapids Eye Care has discontinued routine eye care until further notice. We will be available for emergency care through a dedicated phone line. We will have normal business phone availability weekdays from 10am-2pm. If you are picking up glasses or contacts, call when you arrive between 10am and 2pm and we will meet you curbside.

Thank you for your understanding, everyone please stay healthy.

Optical Department

We offer a large selection of frames from several frame manufacturers including Vera Wang, Calvin Klein, Kate Spade, Tura, Charmant, BCBG, Ted Baker, Black Finn, Wiley X, Ray-Ban, Nike and many more. Because we have approximately 800 frames on display to choose from, we are confident that you will love your final selection! Our competitive prices are attractive and our optical staff is the best! No appointment is necessary to browse and select your new frames and we are open two evenings and some Saturdays.

We only use the highest quality ophthalmic lenses to provide you with the clearest vision possible. Lens options include: “Ultra-thin” lenses especially helpful for strong prescriptions, “Anti-reflection” lenses to reduce glare while night driving and to reduce computer screen fatigue, “Transitions” lenses that automatically adjust their tint to various lighting conditions and “Varilux” invisible bifocals.

We have a trunk show twice a year! Contact our office for details.

Digital Custom Progressive Lenses

The newest in progressive “no line” bifocal technology is a digital custom lens. The difference is in the pre-frame adjustment and computerized measurements.

These lenses take into account everything from your prescription, the way your chosen frame sits on your face, and the rotation of your eyes to minimize peripheral distortion, and gives you the widest distance, computer, and reading space available.

An example of our innovativeness is our new collection of Adidas, Bolle, and Serengeti sunwear: Unlike Oakley, many of these sports glasses are designed to fit prescription (RX) lenses. For the more technical sunglasses that cannot support a direct in-frame RX, “clip-on” RX optical inserts can be snapped in behind the polycarbonate lenses.

Grand Rapids Eye Care